Analysis Study the actual status of a company, analysing: • the clients’ profile and the quantity; • the perception from the media, from the markets and from the consumers; • the actual communication policy through different media (bought, owned and earned); • the actual commercial policy and plan; Strategy From the results of a first analysis phase, set the goals, configure the correct marketing strategy. Action Implementation of the action plan (regarding marketing structure, new marketing assets, new commercial assets, new event management, etc…) functional to reach the goals. Evaluating and measurement Evaluate the ROI of every implemented action.
• how to convey the right message, • from the right communicator, • to the right audience, • through the right channel, • at the right time
The event and the sport Production is a new form of art. It requires a little a brilliance, professionalism,experience, organization and entertainment.